Handling objections

Listen carefully to the question asked. Use a softening/acknowledge statement and then ask a question to help clarify your understanding.  


What makes your approach different from Accolade, Included, or Quantum?



possible response 

That’s an insightful question. Transcarent combines a direct care ecosystem of top-quality providers with one-stop digital access, trusted guidance, and unbiased information in one unified experience. We believe the direct provision of care is a key differentiator from the other firms you mentioned. And I’m curious about your perspective. 



Statement

Response 2

Possible response 1

That’s a fair question. From what I know, those organizations are good companies. The approach we’re taking is different. Navigation and advocacy firms tend to tackle only their specific area of focus which leaves a lack of integration across other care needs. Can I ask about what's been your experience working with those firms?  

Statement

Possible response 2

What are you guys? A navigator, multiple point solutions, a network, a provider, or some new category?


possible response 

Such a good question. We have created the new Health and Care Experience category, offering the only fully-aligned and fully-unified health and care solution in the market… and we offer transparency and full-risk pricing models. I am curious how that strikes your ears.


Statement

Response 2

Possible response 1

We get this question often, as you might imagine. We (actually) integrate care across the entire ecosystem – including both virtual and in-person, pharmacy, physical and mental health care. We’re excited because we can show real, measurable value to clients and their employees. What’s been your experience delivering unified care to members over the past few years across your ecosystem?  

Statement

Possible response 2

We already have Teledoc. I don’t see how your Everyday Care could do better when that’s the only thing they do.



possible response 

I can see how you would think that. Our member standard for Everyday Care is to chat with a doctor in 60 seconds or less, and it’s probably very similar to Teledoc’s. One big difference is that we combine high-quality, direct access that is affordable, and we make it work across the entire ecosystem – including both virtual and in-person, pharmacy, physical and mental health care into one. Can we go back and talk more about Teledoc for a moment? What has your experience been like working with them?



Statement

Response 2

Possible response 1

It’s a fair question, and I’m worried we’re comparing apples to oranges. Everyday care for us means chatting with a doctor in 60 seconds or less, probably very similar to Teledoc. We think our model is different because we want to help clients rethink their whole ecosystem landscape. I think we could really benefit if we could first understand more about what’s working and what’s not in your ecosystem today.

Statement

Possible response 2

I think your data science math is faulty.



possible response 

Thank you for being straight with me about that. If you think our science is faulty, we should talk about it. What concerns you about our data science methodology?

I’m sorry we missed the mark. Can you help me understand what’s not adding up?




Statement

Response 2

Possible response 1

I would never convince myself if I thought the math was faulty. What would you need to see that would convince you any data science methodology was solid?

Statement

Possible response 2

Can't we price this without sharing data?


possible response 

It’s very hard to price without sharing data. The good news is that sharing data gets us both to a good place because our pricing, our shared savings model, and, ultimately our performance guarantees will all be based on the data analysis. We’ll give you insight and help you drive ‘appropriate spend.’ Can we talk about what specific data makes the most sense?




Statement

Response 2

Possible response 1

We’ve tried many times to price without client data, and we’ve realized it’s not in either of our best interests to go without it. Data science and health economics are complex, and without your specific information, we’re guessing…and that’s not going to get us far, especially if we want to talk about performance guarantees and risk sharing. Can you tell me about what data reporting you rely on most today?

Statement

Possible response 2

We’ve already picked our benefits program for this year. We can’t launch ‘off-cycle.’



possible response 

I hear you loud and clear. It’s just that as every month goes by, it’s costing money and an opportunity to provide better experiences and care for members. Can we talk about some ways we think we can accomplish this together?  


Statement

Response 2

Possible response 1

Makes sense that it would be difficult to launch ‘off-cycle’. We’ve put a big focus at Transcarent on the implementation process, and the good news is that we make it easy to get started at any time of the year. Having said that, it seems like we’d need to have a compelling case to launch anything off-cycle. What’s your sense of where we are in terms of importance and timing?

Statement

Possible response 2

Is Transcarent a navigator or care coordinator? 



possible response 

That’s a question we hear from time to time. It’s fair to say that our live and digital guidance navigates members to the right care at the right time and in the right setting. And we’ve found that isn’t enough. We also deliver care directly and take full clinical and financial accountability for that care. If you don’t mind me asking, may I ask how health navigation is working for you today? 




Statement

Response 2

Possible response 1

Such a good question. It is clear a lot of companies have made “navigation” their main value proposition. For us, we know navigation is necessary, and we think it’s insufficient. We want to move beyond simply adding another layer to a health benefits delivery that directs people through a broken healthcare delivery system. Our model removes friction—from payors, PBMs, and traditional navigators—and delivers care directly to your people. I would love to hear about your experience using navigators; what’s working and not working so well for you? 

Statement

Possible response 2

We already have surgery covered through our Blues plan. I don’t see how you could do better.




possible response 

Thanks for raising this issue. We’re approaching surgery care differently. We’ve built a large, comprehensive network of surgical centers of excellence to delivery top quartile quality, put members back in charge, and do so as cost-effectively as possible. Many clients are combining surgery with other care experiences like msk and everyday care and seeing significant results not only with quality surgeries but with avoided surgeries, fewer re-admissions, and high member satisfaction. I’m curious, what metrics do you use to measure success in the surgery area?



Statement

Response 2

Possible response 1

If we aren’t better, then you should, by all means, stay with the Blues plans. Our surgery care experience means members have access to top quality facilities and surgeons from across the country, along with the other elements of our care experiences. We haven’t seen Blues plans with this level of quality, cost, and care. It sounds like you might have. Can you say a bit more about your current plan?

Statement

Possible response 2

I already have too many point solutions, and engagement is low


possible response 

It’s not the first time I’ve heard that. Are you thinking too many point solutions is the reason for the low engagement?  

That’s been our experience as well—too many point solutions drive low engagement, and it’s the reason we’re working so hard at Transcarent to provide members with one-stop for all their care. Can you say more about what you’ve experienced with engagement rates?





Statement

Response 3

Possible response 1 and 2

I get it. That’s one of the main reasons we have built out our company. Members are finding their benefits systems very confusing, and so they lose out on what’s possible in terms of care for themselves and their families. At Transcarent, we offer direct virtual care, at-home care, expert medical opinions, pharmacy savings solutions, surgery COEs, MSK solutions, cancer care and support, and even behavioral health care, a one-stop shop if you will. We’re seeing engagement rates as high as 40%. What rates of engagement are you seeing?

Statement

Possible response 3

 I already have everything bundled that I need through my health plan




possible response 

I appreciate that. When you say everything is bundled, can you break down for me the areas of care that you provide?

Health plans do often bundle. We’re working hard at Transcarent not only to deliver care but also to provide superior clinical and financial results for our clients and their members. Can you talk more about what you’re seeing in terms of measuring outcomes with your health plan?


Statement

Response 3

Possible response 1 and 2

Makes sense, and I’m thinking nothing is perfect. Are there any areas of care for your members that you’d like to improve?

Statement

Possible response 3

I refuse to give you my employee contact information



possible response 

I’m sensing you’ve got some passion around this. Can you say more about your hesitancy?

And I’m sure for some very good reasons. Would you be open to sharing the reasons?



Statement

Response 3

Possible response 1 and 2

I get your hesitancy. I imagine you’ve been burned in the past. Can you conceive of a situation where it would make sense to share information? We’re only asking to help find ways to assist your members in accessing the quality care they need.


Statement

Possible response 3

Can you Explain your ROI to me (non-actuary) and let me speak with a client who has realized this ROI?



possible response 

I’d be happy to talk about ROI, and I would also be happy to connect you to some clients who have achieved ROI working with us. The ROI for our clients is typically based on working with us on full-risk pricing models, unified contracting, and predetermined metrics we use to calculate ROI. Can I ask how you currently measure ROI across your various vendors?



Statement

Response 2 + 3

Possible response 1

I’d be happy to introduce you to some clients who are pleased with the ROI from Transcarent. So that I can connect you with the right people, what kind of ROI are you looking to achieve that would make the case compelling to consider a switch to Transcarent?

I’m so happy we’ve landed at the ROI discussion. For us, it’s the bottom line that we work to achieve with our clients. ROI is often measured in a variety of ways. Financial returns, clinical outcomes, and also member satisfaction. What measures of ROI are important to you?

Statement

Possible response 2 and 3

My PBM said they are already working on an integrated offering.



possible response 

That’s good to hear. And when you say they are working on an integrated offer, can you share more about what specifically is being integrated?

Makes sense. At Transcarent, We (actually) integrate care across the entire ecosystem – including both virtual and in-person, pharmacy, physical and mental care. Is that the kind of integration your PBM is working on?


Statement

Response 3

Possible response 1 and 2

I’m not surprised. We guide members through the entire benefits ecosystem, including Transcarent specialty care experiences, other employer benefits, and community resources. Is that the kind of integration they are looking to deliver?

Statement

Possible response 2

Rebates are an important part of how I pay for my benefit costs.



possible response 

Makes sense. Rebates really do matter. We also work hard on program design with our clients to reduce or eliminate out-of-pocket costs to improve utilization, so your employees and their families get and stay healthy, happy, and productive. Can you say more about what you offer in rebates?



Statement

Response 2

Possible response 1

Rebates do make sense, and they align with our way of thinking as well. We want to provide members with more choices and put them back in charge of their care. Incentivizing members with rebates and solid program design will deliver higher utilization, and less cost to members and clients, all while maintaining a high bar for quality. Can you tell me more about how specifically you use rebates across your ecosystem of benefits?

Statement

Possible response 2

I already have a telehealth vendor, and I don’t believe people will use another one or a different one.



possible response 

Telehealth is a big component of our clients’ benefit design, and it’s a main element of our everyday care experience as well. The big problem for clients we’re working to solve is we’ve seen that various point solutions don’t talk to each other or coordinate care, which leads to poor employee experience, unnecessary and inefficient care, and downstream costs. What’s been your experience with multiple vendors?



Statement

Possible response 1

Transcarent Behavioral Health care is too expensive, and I don’t believe people will use it.




possible response 

If both of those are true, I suppose we have little to talk about. Can you say more about Transcarent being more expensive and that people won’t use it?




Statement

Response 2

Possible response 1

Thank you for being straight with me about your thinking on this. We’re noticing employers need help identifying members who are suffering. Many Members suffer in silence, given multiple challenges to care (stigma, hard to self-identify, poor access, poor quality). With regard to people not using it, can you share what your experience has been with members using what’s in place today?


Statement

Possible response 2